OBAGA

La obaga es la vertiente de la montaña que queda a la sombra: un lugar agradable, fresco y protegido, donde descansar y nutrirse. Este significado es el punto de partida del proyecto y da forma a un refugio urbano en el centro de Girona, dedicado al açaí, el café de especialidad y el té matcha.

Queremos que sea un espacio de nutrición que se presenta con un lenguaje fresco y creativo. Como take away, OBAGA debe funcionar de manera ágil y entenderse rápidamente. El proyecto de diseño de interiores parte del análisis del recorrido del cliente y de las necesidades operativas del equipo para ordenar los diferentes momentos de la experiencia: entrar, descubrir la oferta, escoger, hacer el pedido y recogerlo.

La zona de toppings ocupa una posición central y muy visible. Facilita la elección y convierte el color y la variedad del producto en un reclamo estético. En la zona de cafetera y preparación, hemos tenido muy en cuenta la ergonomía y la eficiencia, favoreciendo un servicio fluido incluso en los momentos de mayor afluencia. De este modo, distribución, exposición y operativa trabajan conjuntamente para mejorar tanto la experiencia de compra como el funcionamiento del negocio.

La identidad visual se traslada al interiorismo con un lenguaje gráfico casual y desenfadado. Rayas, puntos y patrones corporativos aparecen en las texturas murales y en las lámparas diseñadas y elaboradas a mano para el proyecto. El contraste entre el amarillo y el negro aporta carácter, y el revestimiento de azulejo turquesa combina con el amarillo y el beige claro para introducir ritmo, luz y profundidad.

En OBAGA, el diseño de retail da continuidad a la marca y hace visible el producto. El resultado es un espacio con una identidad propia, reconocible y funcional, pensado para convertir una pausa cotidiana en una experiencia de marca. Un lenguaje visual preparado para escalar y reforzar la personalidad.

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