XOCOLATES TORRAS

Hem renovat la botiga insígnia de Xocolates Torras, a Cornellà de Terri. Un dels objectius és actualitzar la imatge de marca, fent-la més propera i atractiva, vinculant-la a uns mantres: “ets enèrgic, ets saludable, ets intens, ets Torras”

Dissenyem des de l’interiorisme estratègic per aconseguir més trànsit a la botiga i alhora millorar l’eficiència diària interna: la productivitat, la comoditat i la comunicació.

Com sempre, cuidem al màxim els cinc sentits: amb la música ambient, la il·luminació, el tacte dels materials i, molt especialment, el gust i l’olor de la xocolata. Un bon exemple és una paret molt singular: quan entres a la botiga, t’envaeix l’aroma inconfusible i, quan t’hi acostes, descobreixes trossos reals de xocolata incrustats en el material, arrebossant l’espai de dolçor: una tècnica manual i artesana.

El producte és molt important, i també és importantíssim la manera com l’exposem i el venem: per això dissenyem per soprendre, tracem el recorregut natural del client i incorporem missatges i detalls que reforcen la identitat de marca.

La botiga és un espai clau per connectar, transmetre valors i generar noves oportunitats. És una experiència sensorial 360 graus, un maridatge entre tradició i modernitat, perquè recordem tot el que hem sentit a Torras, i tinguem ganes de repetir: creem moments memorables, per explicar.

Salut i molta xocolata!

Aparicions en premsa: BioEco Actual / SweetPress / FinancialFood / El Punt Avui / Diari de Girona

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