CHOCOLATES TORRAS

Hemos renovado la tienda insignia de Chocolates Torras, en Cornellà de Terri. Uno de los objetivos es actualizar la imagen de marca, haciéndola más cercana y atractiva, vinculándola a unos mantras: “eres enérgico, eres saludable, eres intenso, eres Torras”.

Diseñamos desde el interiorismo estratégico para conseguir más tráfico en la tienda y, al mismo tiempo, mejorar la eficiencia diaria interna: la productividad, la comodidad y la comunicación.

Como siempre, cuidamos al máximo los cinco sentidos: con la música ambiental, la iluminación, el tacto de los materiales y, muy especialmente, el sabor y el olor del chocolate. Un buen ejemplo es una pared muy singular: al entrar en la tienda, te invade el aroma inconfundible y, cuando te acercas, descubres trozos reales de chocolate incrustados en el material, impregnando el espacio de dulzura: una técnica manual y artesanal..

El producto es muy importante, y también lo es la manera en que lo exponemos y lo vendemos: por eso diseñamos para sorprender, trazamos el recorrido natural del cliente e incorporamos mensajes y detalles que refuerzan la identidad de marca.

La tienda es un espacio clave para conectar, transmitir valores y generar nuevas oportunidades. Es una experiencia sensorial de 360 grados, un maridaje entre tradición y modernidad, para que recordemos todo lo que hemos sentido en Torras, y tengamos ganas de repetir: creamos momentos memorables, para compartir.

¡Salud y mucho chocolate!

Apariciones en prensa: BioEco Actual / SweetPress / FinancialFood / El Punt Avui / Diari de Girona

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