XOCOLATES TORRAS

We’ve renovated the flagship store of Chocolates Torras, in Cornellà de Terri. One of the main goals is to update the brand image, making it closer and more attractive, and linking it to a mantra: “you are energetic, you are healthy, you are intense, you are Torras.””

We design from a strategic interior design perspective to generate more traffic to the store while improving daily internal efficiency: productivity, comfort, and communication.

As always, we take maximum care of all five senses: with ambient music, lighting, the texture of the materials and, most importantly, the flavor and aroma of chocolate. A good example is a very unique wall: as soon as you enter the store, the unmistakable aroma surrounds you and, when you get closer, you discover real chunks of chocolate embedded in the surface, filling the space with sweetness—a handmade, artisanal technique.

The product is very important, but so is the way we display and sell it: that’s why we design to surprise, trace the customer’s natural journey, and incorporate messages and details that reinforce brand identity.

The store is a key space to connect, convey values, and generate new opportunities. It’s a 360-degree sensory experience, a pairing of tradition and modernity, so we can remember everything we’ve felt with Torras and feel eager to return: we create memorable moments, to share.

Cheers and lots of chocolate!

Featured in: BioEco Actual / SweetPress / FinancialFood / El Punt Avui / Diari de Girona